So, I have been working on this book since the first lockdown. Probably I’d never have done so under normal circumstances it but the pandemic gave me a lot of free time while damaging my normal plans. I also used to receive a lot of queries from newbies, who have just started or want to start professional blogging. Most of them seemed to be making some basic mistakes and so, I thought I can correct them.
This book is mainly for people who want to blog professionally and are still figuring out the basics. However, this can also be useful if you are a small business owner who has a website but not sure how to make the most of it. Marketers and PRs can also go through it to understand how bloggers work, so as to come up with better campaigns.
Initially, I just wanted to write one blog post but I ended up wring 70-80 pages and so I turned it into a book. While there are other books on this topic, I have tried to include various quasi-technical topics and some tricky aspects that people do not always talk about. Read on below to see what this book includes.
Self-Reliant Blogging: An Actionable Guide for Asocial Rookies
Basics of WordPress, SEO, & Monetization
*Do note that bloggers from any field can use it and this is not limited to travel bloggers only as the basics are the same for everyone.
The purpose of this book is exactly what the name suggests, to make you self-reliant if you are planning to take up professional blogging in any niche. It logically explains most aspects of blogging through real-life examples and provides actionable steps.
This is NOT a get-rich-quick scheme. It will take a lot of work but this book wants to ensure that your efforts are in the right direction. It discusses various technical topics but in a simplified manner suitable for people with no technical background.
It is primarily divided into six chapters.
Chapter 1: Setting Up Your Website
Registering domain name, buying the right hosting plan, understanding cPanel, understanding WordPress, finding the right themes and plugins, securing the site, understanding Google Analytics and Search Console etc.
Chapter 2: SEO & Traffic
Keyword research, understanding LSI keywords, working on post-titles and metadata, link-building strategies, site speed, rich data & schema, SSL, & AMP.
Chapter 3: Expertise, Authoritativeness, Trustworthiness (EAT)
What exactly is authority for bloggers and how does it matter? How to Build Authority? How to improve DA/DR/CF/TF etc.
Chapter 4: Marketing, Social Media, & PR
A Note on Branding and promoting your blog once you get going, including insights into various social networks.
Chapter 5: Monetization- Earning From Your Blog
What are the common (as well as uncommon) methods of earning from a blog and how to get going? What to keep in mind and what are the pitfalls to avoid?
Chapter 6: The Road Ahead
Basic Troubleshooting, Scams & Attacks to Avoid, Dealing with Plagiarism, Advanced Topics for the Future.