Mobile Betting in India: Trends to Watch while Exploring in 2025

Mobile betting has been steadily gaining traction over the years, and it’s no surprise why – with the convenience and accessibility that comes with using a smartphone to place bets, more and more people are turning to mobile betting apps as their go-to platform for gambling.

But as the popularity of mobile betting continues to rise, so does its technology. With advancements in technology come new trends that are shaping the future of the industry. From augmented reality to live-streaming, here are some of the top trends to watch out for in 2025.

What Makes Mobile Betting Apps So Popular in India?

India is quickly becoming one of the fastest-growing markets for mobile betting, and there are several reasons driving this trend. Let’s take a closer look at the factors contributing to this rapid growth:

Massive Smartphone Penetration. India has over 500 million smartphone users, making it one of the largest smartphone markets in the world. This widespread adoption of mobile devices offers a massive potential customer base for mobile betting apps. With affordable smartphones and improving internet connectivity, even users in rural areas are gaining access to online platforms.
Passion for Sports. India is a country with an unmatched passion for sports, especially cricket. With cricket tournaments like the Indian Premier League (IPL) and international matches drawing massive viewership, mobile betting apps tap into this enthusiasm by offering a wide range of cricket betting options. This has significantly fueled the adoption of mobile betting among sports fans.
Convenience and Accessibility. With busy lifestyles and limited time, mobile devices have become the go-to source of entertainment and communication for many Indians. Mobile betting apps perfectly align with this trend by offering a quick, easy, and accessible way to place bets anytime, anywhere. This level of convenience appeals to users who prefer instant access to entertainment without the need for physical betting locations.

These factors combined make India a lucrative and rapidly expanding market for mobile betting. As smartphone usage continues to grow and technology evolves, the trend is only expected to gain more momentum, attracting both users and international betting platforms to the dynamic Indian market.

Top 7 Tendencies of Mobile Betting Apps in India

Mobile betting apps in India are undergoing rapid transformation, driven by innovative technologies and evolving user preferences. Below you will find 7 key trends that are set to redefine the mobile betting landscape in 2025, delivering enhanced user experiences and engagement.

Augmented Reality Betting

Augmented reality (AR) is transforming the mobile betting industry, offering users an immersive, interactive experience. AR technology overlays virtual elements onto the real world, enabling bettors to engage with sports and events in innovative ways. For example, AR could allow users to virtually place bets on a live horse race by pointing their phone at the track or visualize real-time stats and odds projected onto their living room table during an ongoing soccer match. According to a report by Statista, the AR market was valued at $30.7 billion in 2024 and is expected to grow to $300 billion in 2025, signaling its increasing role in sectors like gaming and betting. Major apps like Parimatch have already started exploring AR features to enhance user engagement.

Live Streaming

Live-streaming has become a cornerstone of mobile betting experiences, offering users the ability to watch sporting events in real-time directly through betting apps. For instance, Parimatch app provides live-streaming for thousands of events annually, including football, tennis, and basketball, allowing bettors to track games while placing wagers. This feature is particularly popular among users, with a study finding that over 60% of online bettors prefer platforms that offer live-streaming services. Additionally, the integration of live-streaming helps bettors make smarter decisions by staying updated on game developments, such as player injuries or shifting momentum. With mobile platforms leveraging the growing popularity of live-streaming (which saw a 99% increase in hours watched globally between 2019 and 2025), betting apps are ensuring a more dynamic and informed user experience.

Cryptocurrency Betting

The rise of cryptocurrencies has opened up new opportunities for the mobile betting industry. With the integration of blockchain technology, users can now deposit and withdraw funds through their preferred digital currency on various platforms, including Parimatch app. This trend is expected to continue in the coming years as more people look to use cryptocurrency for convenience and security. The global cryptocurrency market size is projected to reach $5 trillion by 2026, signaling its potential impact on industries like mobile betting.

Artificial Intelligence

Artificial intelligence is revolutionizing the way data is analyzed and used in the mobile betting industry. With AI algorithms, app developers can track user behavior patterns and preferences to provide personalized recommendations for bets or promotions. This technology also helps in identifying and preventing fraudulent activities, ensuring a safer betting experience for users. Additionally, AI-powered chatbots are becoming increasingly popular in mobile betting apps, providing 24/7 customer support and assisting users with their bets. With the global AI market expected to reach $267 billion by 2027, it’s clear that this trend will continue to shape the mobile betting landscape in the future.

Gamification Features

Betting apps in India are no longer just functional platforms; they’ve transformed into entertainment hubs. Gamification is playing a huge role in increasing user engagement. Features like leaderboards, achievements, streak bonuses, and loyalty points ensure that the betting process feels like a game itself.

One popular application is the use of virtual tournaments or “betting leagues.” Here, users can compete with friends or strangers in fictional scenarios, adding a layer of excitement. Gamification not only enhances player retention but also motivates users to try new features within the app. In 2025, expect these “gaming-first” design elements to become the new norm.

Regional Language Support is a Game-Changer

India’s linguistic diversity is unparalleled, and betting apps are finally learning to harness this. Gone are the days when English or Hindi were the only supported languages. Betting platforms are now incorporating regional scripts and vernacular voices into their interfaces, catering directly to users from states like Tamil Nadu, Maharashtra, and Karnataka.

With the rise of regional language support, platforms can tap into Tier 2 and Tier 3 cities, a demographic that is rapidly gaining smartphone access. For perspective, over 65% of new smartphone users in India in 2025 are expected to hail from non-metro areas. Betting apps incorporating Tamil, Telugu, Bengali, or Marathi options are better positioned to capture this untapped market.

In-App Social Features

The explosive success of social media has led to betting apps incorporating similar features. Expect to find “share bet slips” with friends, group chats, and real-time leaderboards on these platforms in the future. Many apps are also integrating social media logins, allowing them to leverage user data for tailored experiences.

Such features make betting a more interactive and engaging experience among like-minded users, promoting friendly competition and community-building within the app. This trend is already gaining momentum, with popular betting apps like Parimatch App offering in-app social features that enhance user engagement.

Parimatch App – Leading the Way in 2025

As one of the leading betting platforms in India, Parimatch has embraced innovation and new technologies to elevate the user experience. With features like live-streaming, cryptocurrency betting, and AI-powered chatbots, Parimatch is at the forefront of using technology to enhance player engagement and safety.

Additionally, Parimatch offers a wide range of sports and events to bet on, including popular Indian games like cricket and kabaddi. The platform also supports regional languages for a more inclusive experience for users across India. And with its commitment to responsible gaming, Parimatch ensures that its users can enjoy a safe and secure betting experience.

How to Download Parimatch App for Android?

To download the Parimatch app on an Android device, follow these simple steps:

Go to the official Parimatch website: Visit the official website and click on the Mobile App tab in the top right corner of the page;
Download the APK file: Click on the “Download for Android” button to start downloading the APK file to your device. Make sure that you have enabled the “Allow installation from unknown sources” option in your device settings.
Install the app: Once the APK file has been downloaded, open it and follow the instructions to install the app on your Android device.
Open and sign in: After installation is complete, launch the app, log in to your existing Parimatch account, or create a new account if you are a first-time user.

Now you are ready to enjoy all the features of the Parimatch app, from live betting to streaming, right from your Android phone.

How to Download Parimatch App for iOS?

To download the Parimatch app on an iOS device, follow these simple steps:

Go to the official Parimatch website: Visit the official website and click on the Mobile App tab in the top right corner of the page;
Download from App Store: Click on the “Download for iOS” button to be redirected to the App Store;
Install the app: Once in the App Store, click on “Get” and then “Install” to start downloading and installing the app on your device;
Open and sign in: After installation is complete, launch the app, log in to your existing Parimatch account, or create a new account if you are a first-time user.

Now you can enjoy all the features of the Parimatch app on your iOS device, including live betting and streaming.

Conclusion

As the Indian betting industry continues to evolve, mobile betting apps are becoming a popular choice for users. With advancements in technology, these apps are incorporating innovative features like gamification, regional language support, and social features to enhance user engagement and safety. And with leading platforms like Parimatch constantly pushing the boundaries of what’s possible, the future looks bright for mobile betting in India.